This thesis looks at independence campaigning in the midst of uncertainty. It looks at how campaigning develops at a time of political uncertainty in the present and for the future.
Only independence can remove the democratic deficit. Scottish independence is the cosmopolitan choice. There will be some economic damage, uncertainty, and a new currency.
No has, in some ways, a stronger case in the second referendum but a far lower chance of success: it will lose because there will be no-one out there able to tell the No story.
Much has been said about the Yes campaign, much has been written about its vibrancy and excitement, openness and inclusivity. It was planned to be the biggest grassroots campaign in Scotland’s history, it has been said that it brought new people to politics and represented a departure from the type of campaign seen when political parties fight for our vote. Yes was said to have been positive and Better Together was supposed to have been negative.
Country of Birth is a substantial driver of support for independence. Support for independence is particularly volatile amongst males aged 34-55 but remains relatively stable for other age groups. Support for independence amongst females is generally rising in all age groups.
Remain voters are far more likely to say they will vote for independence and Leave voters now far more likely to vote against.
Social grades ABC1 were overwhelmingly likely to vote No. Social grades C2DE are extremely likely to vote for independence.