Independence impact on media

Print and broadcast media are largely independent of government. Social media is controlled by multinational companies although the content is largely out of any control.

Constructing the Visual Online Political Self: An Analysis of Instagram Use by the Scottish Electorate

Through a qualitative analysis of images shared on the platform Instagram, we demonstrate that the Scottish electorate did indeed used image-sharing for political self-expression -- posting a variety of visual content, representative of a diversity of political opinion. We conclude that users utilised Instagram as a platform to craft and present their "political selves". 

Type of Resource
Academic Paper
Date Published
Primary Author or Creator
Jamie Mahoney
Additional Author(s) / Creators
Tom Feltwell, Obinna Ajuruchi, Shaun Lawson

Online Allies and Tricky Freelancers: Understanding the Differences in the Role of Social Media in the Campaigns for the Scottish Independence Referendum

some campaigns – like Better Together – selectively adopt digital tools that fit with the command and control model; in other cases – like Yes Scotland – the application of digital communications technologies and the dynamics created by linking to other (digital-enabled) grassroots organizations can have transformative effects.

Type of Resource
Research article
Date Published
Primary Author or Creator
Ana Ines Langer
Additional Author(s) / Creators
Michael Comerford, Des McNulty, University of Glasgow