Online Allies and Tricky Freelancers: Understanding the Differences in the Role of Social Media in the Campaigns for the Scottish Independence Referendum
some campaigns – like Better Together – selectively adopt digital tools that fit with the command and control model; in other cases – like Yes Scotland – the application of digital communications technologies and the dynamics created by linking to other (digital-enabled) grassroots organizations can have transformative effects.
Type of Resource
Research article
Date Published